November means it's time to start growing out that facial hair for Movember. The annual charity event raises funds and awareness of male cancers, as well as male health in general. But the larger question for many men taking part is: What type of moustache should I grow?
Look no further than a new AI generated imager which allows you to try a few on before you start sculpting the manscape beneath your nose.
This Movember, the organizers of the fundraiser have partnered with creative agency Phantom, to create a one of a kind user experience.
Using Phantom's Manifest AI platform, AI and face swap technology, we're enabling anyone to become a moustache wearing hero in under a minute, as well as inspiring getting involved and fundraising for real.
“The tongue-in-cheek activation celebrates The Golden Years of the Mo through the lens of 80s Americana, capturing all the questionable haircuts and retro ephemera from the era for an iconic image,” the Movember website states.
Anyone can take part by accessing the free website on their phone to enter. Once entered users take their picture and swipe through a collection of classic moustache styles - from the Trucker, the Box Car, to the Connoisseur and the Regent.
The generative AI base images super imposed with users' facial feature creates a very fun unique image to share on social media.
“Find your best look, bring it offline and grow it into the real world and let’s unite to take on mental health, suicide prevention, prostate and testicular cancer,” the website reads.
“We have loved seeing the brilliantly weird and wonderful images of the 80s inspired ‘tache come to life by our Movember community while also bringing awareness to men’s health,” says Andrew Mook, Movember’s head of marketing campaigns in Europe.
For more information on how to get involved visit ca.movember.com.
